Land Rover has teamed up with Architectural Digest and the New York-based design firm Hollwich Kushner (HWKN) to create a one-of-a-kind public art installation, inspired by the aluminum body of the 2013 Range Rover vehicle.
Titled Climbing Up and created by HWKN founders Matthias Hollwich and Marc Kushner, it incorporates many of the same aluminum materials that make up the 2013 Range Rover vehicle, and features the vehicle through an evocative, interactive experience. The installation is on display in New York City’s Meatpacking District.
“The all aluminum structure of the 2013 Range Rover allowed Land Rover to shed 700 pounds from the outgoing model; making it faster and more fuel efficient,” said Kim McCullough, Brand Vice President, Land Rover North America.
“This spectacular public art installation speaks to the physical properties of high-strength aluminum, as well as the design aesthetic of the 2013 Range Rover and we’re excited to see how it draws attention and discussion to our next generation Range Rover.”