Complex Made Simple

London College of Fashion to offer short courses in Dubai

London College of Fashion will conduct 16 short courses at Vida Hotel in Downtown Dubai from October 8 to 22.

Focusing on topics such as fashion design, fashion marketing, social and digital media for fashion, fashion merchandising and planning, handbag design, luxury fashion brand management consultancy and how to start your own fashion label, among others, classes will be delivered by leading fashion industry professionals that have worked for top brands, including Clarins, L’Oréal, Lagerfeld and House of Fraser.

The many fashion-related projects encourage young designers to tap into the industry, says Asil Attar, CEO of Lead Associates at an interview earlier this year. “Look at how the city has changed in the past ten years and notice the pace at which luxury and retail has taken form. There is a lot going on in the region, which is why it will become a fashion capital.”

With initiatives such as the Dubai Design District (D3), a purpose-built community dedicated to promoting and nurturing emerging local talent, as well as supporting established names, and Fashion Forward, a dynamic platform for up-and-coming and international designers to exhibit their works, Dubai is vying to become the world’s next fashion capital.

When asked about d3, Maitha Al Suwaidi, its senior business development manager, says: “We really underestimated the whole project and the appetite of the market. We have been getting a lot of support from designers. It’s challenging, but the support we got from , not only in terms of giving their feedback with the master plan for D3 in the beginning, but also helping us to shape the project right now, has been very rewarding.”

“We are trying to stop regional designers from being clubbed as American or European designers. Designers are desperate for international recognition, but, in the end, it is all about patience and going through the right steps to gain the recognition they deserve,” adds Attar.

Now that London School of Fashion, which comes to Dubai three times a year – in February, May and October – is back with its new line-up of short courses, regional fashion enthusiasts can grow and develop their skills, all the while remaining true to their roots.

First published on, sister publication of Aficionado.