TAG Heuer announced a global partnership with MARV films and 20th Century Fox in the new film from acclaimed director Matthew Vaughn, Kingsman: The Golden Circle, released in cinemas worldwide on September 22, 2017, according to a statement released by the company.
TAG Heuer’s Connected Watch is the official watch of The Kingsman. In the new film, the Kingsman agents are all fitted with TAG Heuer watches. The Tag Heuer Connected is also included in the Kingsman collection on sale on Mr Porter.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, said: “Kingsman means explosions, action, laughter, and, of course, elegance. Its cast of young actors is the staff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market.”
“This partnership will help us get even closer to the younger generation. The first installment was a great success, and we are both proud and honoured to see the heroes of the second film wearing flagship pieces from the TAG Heuer collection,” he added.
The watches worn by the characters play a decisive role in Kingsman: The Golden Circle, pivotal to the success of the Kingsman agents’ missions. They needed watches that could withstand anything, be it underwater shots, fight scenes or stunts.
The watch has design that dates back to 1987; the bracelet is highly distinctive with its links in the shape of an S.
The statement described the watch saying that it was both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. Each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.
TAG Heuer has reworked the famous Link collection.
In steel with an elegant diameter of 32 mm, the new Link Lady now features a strap that is fully integrated into the case, whose horns have been removed. The bracelet still has a curved profile and the finishes, in particular those on the steel models, are even more sophisticated: the entire contour of the S radiates a highly polished shine, while the upper surface of each link is fully brushed, according to the statement.
It continued: “The case shape lies between round and coussin, thanks to its 4 subtle corners. The fixed bezel is a bold presence, with a large polished bevel and an offset ring that may be either polished or set with diamonds. All of the dials are in mother-of-pearl. Some incorporate a layer of black or blue-grey lacquer, offering a different colour variation. A date window at 3 o’clock and polished faceted indices complete the look.”