Marka PJSC, the first public joint stock company focused on the fast growing retail sector in the UAE, announced that it has opened its first fashion outlet – Essentiel Antwerp – at The Beach Mall in Dubai Marina, with another five outlets planned across the country.
The leading Belgium-based contemporary fashion label, renowned for its graphic and floral prints and trendy mixes of colors, has been wowing customers since 1999, and today enjoys a global presence in 35 countries via 700 multi-brand stores. The brand, which targets 18-35 year olds, features women’s and men’s lines, as well as a full accessories collection.
Khaled Almheiri, vice-chairman of Marka, said: “We are delighted to open Essentiel Antwerp, the first brand under Marka Fashion. Essentiel stands for refreshing, offbeat and luxurious fashion. The collections are rich, unique and accessible – the perfect fit for the contemporary UAE fashion market.”
Esfandiar Eghtessadi, CEO of Essentiel said, “The Essentiel mission is to bring fun into fashion through a subtle mix of prints, colors and fabrics at an affordable price. Our vision to expand globally through the right choices of local partners, in order to become the undisputed leader in affordable luxury. We are very pleased to partner with Marka to launch Essentiel in the UAE and across the GCC and are confident that Essentiel will resonate with the region’s fashionable and brand-conscious shoppers.”
Essentiel is starting the Spring season with a colorful collection headlined by loosely fitted dresses, oversized sweaters and slouchy pants. Skater skirts and floaty neoprene midi skirts create a very feminine silhouette.
The first Essentiel store will be located at The Beach mall, opposite Jumeirah Beach Residences in Dubai Marina, and will be operated by Marka Fashion, a dedicated business unit of Marka Holding.
Since listing its shares on the Dubai Financial Market in September 2014, Marka has announced it will be launching a portfolio of affordable luxury women’s brands including Sonia by Sonia Rykiel, Laurèl, Weill and Berenice at leading retail outlets across the UAE during 2015.