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Mediaquest, Aramco collaborate on 3 days of luxury, creativity

Saudi Arabia is pressing forward with their focus on diversification plans, launching a 3-week creativity festival starting October 11 and ending on October 27, under the name of Tanween.

Tanween is a 17-day event that will explore creativity in art, music, film, theater, science, literature, cultural heritage and entrepreneurship. Importantly, it will highlight the opportunities across disciplines where new ideas are discovered and new dialogues created.

The festival celebrates creativity under 3 themes spread across 3 weeks, hosted in Saudi Aramco’s King Abdulaziz Center for World Culture in Dhahran, commonly referred to as Ithra.

First week’s theme was “Humanities’ Response to Disruption,” in art, science and technology; the second week was “Manufacturing and Communication,” including disruptive technologies such as AI and big data; and the third and final week is “Fashion Technology/Adventures in Disruption.”

Adam Savage, known for hosting MythBusters and for designing special effects on Star Wars I and II, is among the highlights of the event, going on stage on the second day of the festival. He is joined at the festival by other prominent figures such as Snapchat’s MENA GM Hussein Freijeh and Microsoft’s MENA Director of Retail Ramy Fares.

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(Image Courtesy of Arab News)

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The event will see 61 international speakers and 45 workshops, as well as 25 noteworthy works in the fields of art, science and fashion.

UAE publisher Mediaquest, the parent company of AMEinfo, is collaborating with Saudi Aramco for the days of 24-26 October to bring three days of keynotes, workshops and panels on luxury, fashion and disruption.

Among the scheduled is a keynote with Professor Carlo Ratti, architect, engineer, and professor at MIT.

Other slated activities include the “Tech Disruption” panel discussion, as well as a “Made in KSA” discussions, which will explore the profound transformations of the Saudi economic landscape associated with societal, art, and cultural transformation.

As for the workshops planned, marketers and budding entrepreneurs can look forward to the “Building your Brand” workshop, which brings together successful entrepreneurs to explore how they used their energy their designs to life. The workshop will additionally look into startup fundraising in Saudi Arabia, who to approach and how to prepare your business plan to raise money. It will also explore brand protection and intellectual property (IP) to ensure that the business can develop on it.

Saudi is no stranger to luxury. Speaking to Saudi-born Rabeh Zidan El-Sayed, winner of the Global Student Competition at the arab luxury world (alw) event organized by Mediaquest in Dubai, he told AMEinfo: “We have boulevards that mimic Champs Elysees and Avenue Montaigne, a street in the 8th arrondissement of Paris, with streets like Tariq el Malik Abdel Aziz, Tahlia street shopping and fashion district, Boulevard, the new luxury destination in Jeddah, Stars Avenue, Khayyat 1 and 2 luxury retail, not to mention Souq el dehab (gold), fidda (Silver), almaz (diamonds), for tourists and consumers.”

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