BMW has just launched the new 7 Series in the Middle East, which boasts new levels of comfort, luxury and power.
A number of changes have been made. The most significant exterior modification is the new Adaptive LED headlights, featuring hallmark BMW corona rings and a smart accent strip.
An optional Rear Seat Entertainment package comes with a new 9.2-inch flat screen monitor to ensure a refreshing diversion for extended journeys, while the new 1,200-watt Bang & Olufsen High End Surround Sound System delivers unrivalled sound quality. Tailored to the Middle East market, the on-board iDrive control system has an Arabic interface and navigation system.
Alongside the flagship BMW 760Li with its 12-cylinder engine and the entry-level BMW 730i engine, Middle East customers can also choose from the new six-cylinder in-line engine powering the BMW 740Li and the new V8 engine in the 750Li.
The Middle East currently ranks as the third biggest market worldwide for BMW 7 Series sales and the flagship model is consistently amongst BMW’s best-sellers across the GCC markets.