Complex Made Simple

Porsche races ahead

Between January and June 2013, Porsche shipped over 81,500 new cars globally for the first time ever by the midway point in the year – an increase of 18 per cent compared to the first half of 2012.

In June alone the Stuttgart-based business sold 14,300 vehicles around the world, up 13 per cent on the same month last year. In the first half of 2013, all sales regions achieved figures above those for the same period last year: during the first six months in the Asia Pacific, Africa and Middle East regions 30,400 new cars were handed over to customers (+25.2%).

In its ’50 Years of Porsche 911′ anniversary year, the sports car has already provided a significant boost to sales worldwide: 15,834 sports cars were supplied to customers during the first six months of 2013, representing a 10 per cent increase compared to the same period last year. With sales figures of 12,886 units, the mid-engine Boxster and Cayman models also recorded an almost threefold increase compared to January to June 2012.

As expected, however, the most successful range in the first six months of this trading year was the Cayenne: 42,354 vehicles sold represent a year-on-year increase of 22 per cent.