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Real Madrid’s Cristiano Ronaldo becomes Sacoor Brothers’ world ambassador

International fashion and lifestyle brand Sacoor Brothers has announced Portuguese professional footballer and Real Madrid’s forward, Cristiano Ronaldo, as its new world ambassador.

Ronaldo is expected to bring creative and inspirational value to the international Portuguese brand, highlighted in his exceptional talent, persistence and dedication, which reflect the brand’s values.

“I’m very happy with this work that we are beginning now. Above all, I see myself in the brand’s values – commitment, success, professionalism and constant improvement,” Ronaldo said.

Ronaldo has already finished a photo shoot for Sacoor Brother’s 2015 Spring-Summer collection in Madrid.

With the move, Ronaldo is joining his girlfriend, Russian supermodel Irina Shayk, who models for the brand, along with a number of other celebrities, such as Patrick Dempsey.

Sacoor Brothers features lines for men, women and children, and has distinguished itself internationally since 1989, dressing many well-known personalities of fashion, television and cinema.

Sacoor Brothers has a retail presence in Portugal, United Kingdom, Spain, Belgium, Malaysia, United Arab Emirates, Kuwait, Qatar, Bahrain and Singapore.