Complex Made Simple

Ronaldo: Face of Jacob & Co.

Jacob & Co. recently celebrated the launch of its second annual exhibition in Monaco, Monte Carlo at the Hotel de Paris, which was co-hosted by Cristiano Ronaldo, who recently became the face of Jacob & Co. men’s watches.

Other celebrity guests who walked the red carpet included Academy Award winning actress Juliette Binoche, Fast & Furious star Michelle Rodriguez, businessman Flavio Briatore and wife Elisabetta Gregoraci, amongst others.

Ronaldo had been a fan of the brand for years, and so becoming an ambassador was a natural fit for him.

“I’m excited to be representing Jacob & Co. watches globally,” said Ronaldo. “As a collector of watches and jewelry, I have always appreciated the design and quality of Jacob & Co. In fact, I’ve been a customer for years,” he continued.

Jacob & Co. CEO Chris Del Gatto has said the new advertising campaign with Ronaldo is just the first in a series of changes for the brand.

“I’m thrilled to be a part of what is the next chapter for this amazing brand. We are committed to becoming a global luxury house, by delivering unmatched products in both the watch and jewellery worlds,” added the newly-appointed CEO