Complex Made Simple


A renowned creative icon in the UAE and Middle East region, Salem Al Qassimi follows a pursuit of understanding and breaking down the “Arabish” culture.

The graphic designer and artist at heart explains that this culture portrays a natural coexistence of Arabic and English within the UAE’s population. This is a pursuit that has grown to become a quest for him.

On a professional level, Al Qassimi is the founder of “Fikra”, a multi-disciplinary, research-driven design studio.

In a discussion with Aficionado, Al Qassimi discusses how travel fuels the interest he has in people from different parts of the world, one that translates into more original creative ideas portrayed in his work.

Read his full interview here.