Saudi Arabia ‘is ready for action’ – on and off the track – as it counts down to the biggest festival of racing, music, entertainment, and culture ever staged in the Kingdom, with just one week to go before the three days of Formula E fun gets underway.
Global mega-sporting events specialist Losberger De Boer has secured the temporary structure build contract for the upcoming electric Grand Prix set to make its debut in Riyadh, in Ad Diriyah, the UNESCO Heritage Site.
The capital will host the opening round of season five of the global race calendar in December 2018, which is expected to attract international visitors to the city under the country’s new major-event online visa scheme.
International temporary structures specialists, Losberger De Boer, will build the 190 meter-long pit lane building together with second-floor hospitality and viewing facilities.
On December 13, exciting fan zones, entertainment and cultural attractions, plus unique dining and retail experiences will be awaiting Formula E ticketholders at Ad Diriyah.
The evening of December 13 will see Enrique Iglesias and Jason Derulo kick off the first of three incredible nights of music concerts for fans. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.
Tickets are on sale at http://fiaformulae.com/Ad-Diriyah and are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.
22 Formula E drivers from 11 teams will compete in what will be the season opener for the ABB FIA Formula E Championship.
It will be the biggest festival of sport, music, entertainment and culture the Kingdom has ever seen, including six huge global acts performing here for the very first time.
“This is an exclusive event. Fans need to know the only way they can be part of this unforgettable experience is to buy their tickets. That is their key to unlocking the most amazing three days. The entire Ad Diriyah site, however, will be accessible only to ticket holders, so if you don’t want to miss out, get your ticket now.”
A variety of packages are on sale at http://fiaformulae.com/Ad-Diriyah, with tickets for race day starting from SAR395 ($106.6) and ranging up to SAR10,000 ($2,700) for super luxury VVIP packages. Entrance to the venue is by ticket-only.
Media were taken around the 2,495-metre track, comprising of 21 turns, with the existing road network upgraded to meet demanding Federation Internationale de l’Automobile (FIA) standards to allow Formula E racing to take place safely.
The Ad Diriyah Formula E site will also have huge stands that will accommodate tens of thousands of fans on the race day, the concert arena for the three nights, an E Village entertainment area, plus cultural and heritage zones for families.
Popular restaurants were recreated on-site, a unique retail offering for race-going shoppers from a traditional souq to Harvey Nichols pop-up luxury stores. Also on offer will be a VIP hospitality area called Emotion, where premium ticket holders will mingle with celebrities.
There will be laser shows, virtual reality rides, augmented reality experiences and the most contemporary music acts in the world combined with traditional musicians, storytelling, oud, Qanoun and Rababa players, silversmiths and carpentry displays and workshops, photo exhibitions, in addition to traditional camel rides. There will also be a time-capsule tunnel transporting people back through time to highlight the Kingdom’s journey through the ages.