Complex Made Simple

Shoppers can win prizes worth up to AED6 million at Dubai Shopping Festival

DSF and Dubai Gold and Jewellery Group promote shopping in Dubai through raffles and rewards

The Dubai Shopping Festival (DSF) and Dubai Gold and Jewellery Group (DGJG) have teamed up to bring the ultimate shopping experience in 2014 through a promotion that will give shoppers the chance to win prizes worth up to AED6 million through raffle tickets.

Shoppers have the opportunity to win one kilo of gold, one solitaire diamond ring, or a Nissan or Infinity vehicle based on their frequency of shopping, which will give them more coupons and, ultimately, better odds at winning. Furthermore, the DGJG has launched a limited edition gold coin commemorating Dubai’s Expo 2020 victory, which shoppers can purchase.

According to Chandu Siroya, vice-chairman of DGJG, Dubai is known as the ‘City of Gold’, thus “nothing can destroy gold and, in the same way, nothing can destroy Dubai”. Hence, the 19th edition of the DSF, in conjunction with the DGJG, aims to celebrate Dubai as a thriving and prosperous city, by rewarding its citizens and visitors for being part of the many victories throughout the years. Laila Suhail, CEO of Dubai Festivals and Retail Establishment, commends the many initiatives of the DSF and DGJG, and has stated that “this excellent initiative by the DGJG to offer specially minted Expo 2020 Host City Dubai gold coins is timely and yet another sign of the strong collaboration between the government sector and private sector”.

The festival will take place from January 2, 2014, until February 2, 2014 – for 32 days – at participating shopping centres, and raffles will be given with the appropriate purchases.