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Sotheby’s launches Apple TV app, changes auctions forever

Sotheby’s has launched an Apple TV application, forever changing the world of auctions.

The new-generation Apple TV application was launched with the auction house’s “Driven by Disruption: New York” automotive sale, held earlier this week. Thanks to the application, users from 80 different countries were able to join the sale, in which 31 automobiles, including a 1956 Ferrari, a 1962 Aston Martin and a 1955 Mercedes-Benz were sold.

Currently, the application includes five channels: Artists, with content featuring the world of art and experiences of artists; Legendary Auctions, highlighting iconic sales conducted during auctions; Luxury Goods, focused on jewellery, watches, cars and design, among other object categories; Our Experts, featuring Sotheby’s experts talking about memorable sales and relevant topics; and Auction Room, through which users can view top auctions from around the world in high-definition.

The latest venture further solidifies Sotheby’s efforts in having a stronger online presence, which has resulted in the inclusion of more online bidders and better overall results.

Total revenue for the publicly traded company for the first nine months of 2015 reached $625.7 million, recording an increase of seven per cent from the same period last year.