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TAG Heuer’s smartwatch makes global debut

LVMH’s TAG Heuer has finally released its much-anticipated smartwatch, the Connected Watch, to the world on Monday.

The smartwatch is created in collaboration with Google and Intel. It was announced by Jean-Claude Biver, head of the watches division at LVMH (parent company of TAG Heuer), and CEO of TAG Heuer, last March during Baselworld, the annual international watches trade fair, held in Basel, Switzerland.

The Connected watch retails at USD 1,500, and is regarded as the Swiss watches industry’s first serious response to the Apple Watch, whose popularity is threatening the entry level market of the industry.

“Every brand that has a starting price at USD 1,000 should think about creating a connected watch,” Biver told Aficionado ahead of the watch’s debut.

“At USD 1,000 would the new generation buy a Swiss-made Quartz watch with three hands and the date, or will they buy the same with all the information? They will buy all the information,” he explained.

According to the chief executive, the first wave of production will include 50,000 units.

The watch’s 46mm case is built with titanium and scratch-resistant sapphire crystal, with a touch screen that had LCD display with multiple finger recognition, and is equipped with directional wind and weather monitoring, Google Fit, and Android Wear, which provides access to over 4,000 useful apps.

Its rubber straps are available in seven colours: Black, blue, red, white, yellow, green and orange.

This is TAG Heuer’s first smartwatch, but it is not only competing against the Apple Watch. Samsung and Huawei are two other technology moguls that have release smartwatches on the market.

Moreover, luxury brands such as Bvlgari and Montblanc have also released their own forms of connected watches.