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The Smartwatch craze: different players, different approaches

Smartwatches continue to gain ground in the tech market, but manufacturers have adopted different approaches when it comes to product development.

Samsung unveils the Samsung Gear S, a new Smartwatch with 3G connectivity, independent from any Smartphone.

“Samsung is leading this exciting and rapidly developing wearable category through progressive innovation,” says JK Shin, CEO and head of IT and mobile communication at Samsung Electronics. “The Samsung Gear S redefines the idea of the Smart wearable and the culture of mobile communication. It will let consumers live a truly connected life anywhere, anytime.”

Samsung Gear S features a two-inch curved super AMOLED display, providing an easy-to-use user interface. It allows users to read messages and notifications at a single glance – with features such as conversation view and condensed font – and to reply instantly using the onscreen keyboard, or via the enhanced S voice functionality, as well as to seamlessly make and receive calls directly from their wrist, or have them forwarded from their Smartphones.

The watch is customisable with screen options and changeable straps to empower users to express their own taste and style.

While LG, Motorola and Asus are releasing round Smartwatches; the Korean giant decided to offer a rectangular model to stand out on the market.

Other brands are tackling the Smartwatch issue in a different way: French consumer electronics company Withings unveils Activité, the first Swiss-manufactured watch that measures both time and physical activity, all the while maintaining the couture aspect. The watch maintains its luxury feel with a stainless steel watchcase and unbreakable sapphire glass on its face, which includes touchscreen capabilities to tap between sleep and movement modes.

“The Activité is forged with the quintessential ‘French touch’, the art of mixing design and style, inspirations and eras, traditions and innovations to create a 21st century timepiece that connects us to the time and the universe around us, as well as our bodies’ natural rhythms,” says Cedric Hutchings, CEO of Withings.

As the lines between tech and fashion continue to blur, Smartwatches, which are beginning to look more and more like chronographs, become an item of both style and necessity.