Complex Made Simple

Dubai’s home-decor start up launches loyalty program

Digital loyalty platform provider launches bespoke solution for Dubai Sustainable furniture retailer.

Dubai-based home-décor and lifestyle concept start-up, The Urban Yogi launches an exclusive loyalty program called Karma Points designed and facilitated by digital loyalty platform provider, UrbanBuz.

“We launched the program to connect better with our customers, build our business around them and reward them for it. We look forward to the data and insights that using this software will provide us. We think it is important, especially in this competitive environment, to be agile and make decisions that will benefit the business in real time. UrbanBuz’s solution will allow us to do that and keep in touch with our customers. In our line of business, there is often a long lead time between purchases, so remaining in touch with our customers is very important,” commented Nisha Varman Shetty, Founder and Managing Director of The Urban Yogi.

The Urban Yogi is located in Times Square shopping mall and is UrbanBuz’s first furniture store business partner.

“Customizing a loyalty platform for The Urban Yogi presented unique challenges. Furniture is not usually purchased on a regular basis. While The Urban Yogi store sells impulse-purchase items to increase footfall, we found that in order to keep The Urban Yogi in front of her furniture buying audience, it was important to reward customers’ social behavior, not just purchases in store,” stated Mustafa Sadek, CEO of UrbanBuz.

The Urban Yogi sells an eclectic mix of gorgeous tableware, one-of-a-kind furniture, soft furnishings, and other home décor items. Customers can receive cash-back of 10-20% on furniture and 5-10% on tableware and accessories every time they shop that they can redeem on their next purchase. Customers can accumulate credit through multiple other ways as well. Such ways will be communicated to the customers upon sign-up through the welcome sign-up email.

For The Urban Yogi, the platform has been primarily designed to build relationships with customers, encourage referrals and maintain brand presence through relevant, personalized customer-focused communication.

“We are delighted to be working with a brand like The Urban Yogi. Upon launch, we facilitated the collaboration between them and other business partner of ours for added brand exposure and new customer acquisitions,” commented Salam Saadeh, Chief Operating Officer of UrbanBuz.

UrbanBuz has recently helped many businesses across the hospitality, retail, beauty and wellness sectors to launch their own white labeled loyalty and customer engagement program.