Complex Made Simple

Versace boutique opens in SoHo

Versace has just opened its first downtown boutique in SoHo, Manhattan.

The new boutique will offer Versace Women’s & Men’s RTW and accessories, but also serves as a laboratory for regular collaborations between Donatella Versace and curators. She will select various inspiring individuals, and together they will create an offering of limited-edition items that represent their personal vision or interpretation of the Versace brand.

The first curator selected by Donatella Versace is Christopher Kane. The collection includes a wide range of products from T-shirts featuring archive Versace images to golden earbuds emblazened with the Medusa, to a board game titled ‘Medusa & Greca’.