Complex Made Simple

VOX Cinemas rolls out ‘luxury’ cinema experience at Mall Of the Emirates

A newly revamped and expanded VOX Cinemas was launched at Mall Of the Emirates on Monday, part of Evolution 2015, the shopping centre’s new wing.

Regarded as the centerpiece of the launch, the new 100,000 sqft entertainment destination includes a completely revamped 24 cinema screens, the largest cinema complex in the Middle East, featuring many technological advancements, such as the first and only IMAX laser screen, largest VOX 4DX auditorium and – at the center of it all – the world’s first luxury cinema experience, THEATRE by Rhodes.

This concept cinema was developed in association with Michelin Star chef Gary Rhodes, and combines upscale dining with the movie experience. Chef Rhodes created a special menu comprising delicious snacks for the cinema goers.

Cameron Mitchell, chief executive officer at Majid Al Futtaim Cinemas explains the concept to Aficionado’s readers in the below video: