Complex Made Simple

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Interior design innovation will drive the UAE’s $820 billion development and construction, and transform visitor and resident experiences, industry experts announced recently ahead of Cityscape Abu Dhabi.

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The linear felt ceiling

“Interior designers across the UAE and the Middle East are pioneering the approach of integrating innovations, such as felt ceilings. Cityscape Abu Dhabi is a key platform to educate the market how felt can provide a safe, cost-effective, attractive, and sustainable approach to ceilings,” said Santhosh Valley, Sales Manager for the Middle East at Hunter Douglas.

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Ahead of Cityscape Abu Dhabi, the global architecture and design consultancy Hunter Douglas sees robust Middle East interest in its HeartFelt innovative modular and linear felt ceiling system.

HeartFelt recently won a prestigious Red Dot Award and is 100% recyclable and certified cradle-to-cradle.

Brand Masters, the Dutch confectionary company, called on the architecture firm, Van Oers Weijers Architecten BNA, to deliver a design and build of high quality, inside and outside their building.

Brand Masters became one of the world’s first companies to deploy HeartFelt in its entrance, hall, and showroom.

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Taking risks

“Sometimes the architect’s role is to take risks and contribute new material or a new solution,” said Jeroen Weijers, Architect of Van Oers Weijers Architecten BNA.

“This sense of quality is expressed in the building materials we used, the finishing on the inside and the clean lines of the whole design,” Weijjers added.

Weijers says that HeartFelt’s sustainable and acoustic qualities also played a role in the choice of this ceiling system.