Complex Made Simple

Emirati “Women on the Course of Zayed”

How do we know that Emirati women are powering up the business environment in the country? Saxo bank tells us.

Saxo Bank, the leading Fintech specialist revealed its UAE-based female trader clients have increased by 139% since December 2016, with women now constituting 10% of all Saxo Bank-registered online traders in the UAE – up from 8% in December 2016. Steve Weller, CEO of MENA region for Saxo Bank, said: “The triple-digit percentage increase in UAE-based female traders using our online platforms reflects the success of several government-led initiatives to empower women,” said Weller. “A long-time regional trendsetter, the UAE is assuming a global leadership position in spearheading initiatives which facilitate women’s increasingly diverse place in the workforce, whether in public and private sector boardrooms or in entrepreneurial roles driving multi-sector start-ups. Consequently, the country’s progressive policies are empowering women to take charge of their own financial futures.”

Tuesday will see the UAE celebrate Emirati Women’s Day to highlight the importance of Emirati women’s contribution and role in the country’s development.

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Trailblazing on course

2018, being the Year of Zayed, the occasion tomorrow, which was initiated by Sheikha Fatima Bint Mubarak, Chairwoman of the General Women’s Union (GWU), will be held under the theme “Women on the Course of Zayed.”

Sheikh Zayed Al Nahyan played a key part in encouraging women’s growth and progress in the UAE and was once quoted as saying: “Nothing makes me happier than seeing women take their exceptional role in society, and nothing must obstruct their advancement.”

Emirati women have proven themselves in various positions, including as the Speaker of the Federal National Council (FNC), as ministers in the federal government, where nine female ministers make up 27% of the ministerial assembly. They also have a presence in the diplomatic corps, armed forces, in national service, police, and security, according to Gulf News.

Read: Saudi women could further boost GCC tourism and business

A strong legacy

Driven by confidence, passion and tireless enthusiasm here are some Emirati women that are taking Shaikh Zayed’s legacy forward:

Eida Al Muhairbi is an Emirati entrepreneur and inventor who has 100 international inventions under her name, according to KPI.

Out of those 100 inventions, 46 are recognized within the World Intellectual Property Organisation (WIPO).

Eida currently works in Zakum Development Company (ZADCO) in Abu Dhabi as an operations financial manager. She is a winner of the ‘Shaikha Shamsa bint Suhail Award for Creative Women’.

Eida is an inventor of multi-purpose drone and the ‘universal car cover’ – accordion car cover, which received a Chinese patent in 2012. She also invented the 3D phone, a semi-inflatable tire, the washing machine with separate chambers for cleaning different color and type clothes in one go, and more.

Read: SURVEY: ‘Saudi women drivers will cause more accidents’

Nayla Al Khaja is the first female film Director/Producer in the UAE. She is also the CEO of Nayla Al Khaja Films, a Dubai-based company previously named D-Seven Motion Pictures, and is also the founder of The Scene Club, Dubai’s first film club, launched in 2007.

Al Khaja wrote, produced and directed several films, presented and was awarded in international film festivals. Since 2018, Al Khaja focuses on directing films. She is also a motivational speaker, a cultural consultant, and an influencer, according to various sources.

Haneen Dabain is the co-founder of Pricena – a comparison website that gathers best prices of various electronic products across the stores in UAE.

Haneen has an IT education background and she managed several tech startups before.

In June 2015, Pricena partnered with Daxx and hired mobile developers who helped build Pricena’s iOS and Android apps.

Pricena was recognized as the “Online Startup of the Year” by Du Enterprise Agility Awards, according to KPI.

And last but not least is Sheikha Fatima Bint Mubarak, who is also President of the Supreme Council for Motherhood and Childhood and Supreme Chairwoman of the Family Development Foundation (FDF).

She is a major advocate of Emirati women’s advancement, often launching supporting programs that aim at empowering and involve them in the country’s overall development. She is credited with involving women in public humanitarian work, as well as introducing initiatives that aim to protect and provide them with overall care.