Zero Halliburton, the iconic luggage manufacturer providing satisfaction and protection for customers for over 75 years, makes its foray in the region. Zero Halliburton has announced the launch its first store at Yas Mall, Abu Dhabi. Renowned globally for its high-security baggage, it aims to tap into the growing market for luxury retail in the region.
Zero Halliburton, a premium brand for high-end luxury travel luggage travel cases, are engineered to perfection, equipped with smooth sides and an air-tight sealed gasket to keep moisture, dirt and dust out. Owing to its unique make, the travel cases have attracted customers from across the globe.
Zero Halliburton is distributed exclusively in the region by Areen Middle East LLC, a leading business conglomerate in the region.
Commenting on the launch of Zero Halliburton store, Mr. Morishita, Chairman of Zero Halliburton and President of ACE Co. Ltd, the parent company of Zero Halliburton, said, “We are pleased to launch the first exclusive store of Zero Halliburton in the region, in Abu Dhabi. As one of the leading shopping destinations in the country, Yas Mall is an ideal shopping destination to launch our first store. Zero Halliburton offers the best in protection, durability, security and craftsmanship all over the world.”
The new Zest collection features modern styling and superior organization. Some of the bags under the Zest series are the Pivot Hobo Bag, Data Shoulder Bag, Network – Single Zip Brief, Flow – Single Front Pocket Tote, Balance – Double Front Pocket Tote, Wheel Structure – Wheeled Business Case.
The high-end luxurious Nylon business range is made of durable and lightweight nylon, and consists of interior pockets, zip closure, three front zipper pockets with key fob, one back zippered pocket, and has an adjustable shoulder strap.
Some of the Zero Halliburton bags which are being displayed at the Yas Mall store are: Zero Halliburton’s metal trolleys, crashed briefcases, large metal suitcases, ribbed small briefcases. The large metal suitcases have an incomparable historic value made in the 1940’s, and is without the double ribs that most cases have today. The ribbed small briefcases are unique in their design and a new design concept for briefcases in the UAE.
Commenting on the launch, Mr. Atsushi Osaki, President of Zero Halliburton said, “Zero Halliburton is a brand which is globally known for its high quality and standard. We are delighted to introduce our brand to the UAE market as the masses here have a great sense of style and fashion along with recognition of quality. We aim to reach our brand to the masses in the region and become a leader in baggage manufacturing.”
The distinct look and unsurpassed durability have made the brand a favourite among European royalty, Hollywood stars and smart travelers searching for the strongest case on the market. Zero Halliburton brand is a preferred choice for many iconic celebrities in their field such as Bill Gates, Paris Hilton, Orlando Jones, Ashley Simpson, Carmelo Anthony and Blue Contrell.