Complex Made Simple

4 tips for choosing a business partner

(Words by Matthew Benjamin and James Siggers, Founders of Benjamin Siggers)

When choosing a business partner, it is not always a straightforward process and someone who may seem a good choice, in theory, might not necessarily be the best option. It is important to look at key elements when deciding who you wish to take on as an equal part of your startup journey. So what should you take into consideration when deciding who to bring on board? Matthew Benjamin and James Siggers, Founders of bespoke luxury menswear tailor Benjamin Siggers, provide their insight on what to think about when choosing a business partner.

READ: Q & A: CEO of Badir Program on incubating startups

1. Same, Same

It is important that the person you go into business with shares the same values and ideals as you. At the end of the day, your business needs to have one vision in order to succeed and not be pulled in too many directions. Start by discussing the plan for the business and where you both see it going in the future. Align these together and move forward.

2. But Different

The best partnerships are those when each individual brings a diverse set of skills to the table. By being different you cover far more bases and it allows for the partnership to thrive with each other’s contrasting strengths complimenting one another and creating balance.

3. Trust

Like any relationship, going into business with someone incurs a lot of trust. This person will be the one you rely on to work alongside you and help push the business forward, as well as provide support, both emotionally and financially. Trust is the most important requirement when choosing a business partner so choose wisely.

READ: Startups: 5 lessons to learn for success

4. Work, work, work, work, work

Sometimes the best partnerships come from those who you have worked with in the past. Choosing a business partner who you have had a past working relationship allows for inside information on their work ethic, dynamic, and if they are a team player who pulls their weight. Knowledge is key at the end of the day, so take advantage of the insight when making a choice.

READ: Big or small, companies need to think “like a startup”