Complex Made Simple

REACH expands with appointment of new Board members

Non-profit organisation dedicated to professional women mentoring and leadership in Middle East increases Board expertise -

REACH, the first non-profit organization dedicated to professional women mentoring and leadership in the Middle East, has announced the appointment of two new members to its Board.

Laudy Lahdo and Tara Rogers join the four founding members who established REACH in 2013 with a vision to help develop the next generation of female professionals in the region. REACH is the first non-profit organization to be incorporated in the DIFC.

2014 saw the graduation of the first cohort of REACH mentees to complete the structured one-year mentoring programme that gave 25 female professionals unprecedented access to business leaders across a number of sectors. This year sees a doubling of the registration, with 51 mentees paired with mentors for the 2016 programme.

Farah Foustok, Founder of REACH and CEO of Lazard Gulf Limited said: “Having completed our first year with solid results and the opportunity to refine our strategy, we identified two specific areas requiring additional support. Laudy brings exceptional strategic planning and business development expertise to our capabilities, and Tara’s extensive marketing and communications experience across industry sectors will help us to amplify our efforts to the wider business community.”

Laudy Lahdo, General Manager, Servcorp Middle East said: “My passion for empowering women in business through mentoring is aligned with the value proposition and objectives of REACH. As an Arab woman, I am honoured to be appointed as a Board member, alongside the founders of REACH, a group of inspirational and highly successful women in business.”

Lahdo’s experience leading the growth of Servcorp across the Middle East over the past 12 years, provides an invaluable contribution to the development of the REACH strategy, including the expansion of the organisation’s remit beyond the UAE.

With more than 21 years’ experience in the Middle East, Tara Rogers has led teams and built businesses across a number of sectors. As a veteran in the communications industry, she was most recently recognised for her contribution to the development of professionals in the PR sector, receiving the Middle East PR Association Award for Visionary Leader 2015. Rogers’ role on the REACH Board will focus on communications strategy and the implementation of a sustained campaign across media and digital channels.

The REACH Board of Directors includes: Farah Foustok, CEO, Lazard Gulf Limited; Jumana Abu-Hannoud, Head of Corporate Responsibility & Sustainability, Hills Group; Pamela Chikhani, Head of Business Development and Communications, Oasis Investment Company and Racha Alkhawaja, Head of Institutions at Menacorp.