Complex Made Simple

Tejar Dubai reviews entrepreneurial potential of design, fashion industry

Hosts workshop at Dubai Ladies Club to nurture a culture of innovation amongst UAE entrepreneurs.

Tejar Dubai entrepreneurship development programme, a Dubai Chamber of Commerce and Industry initiative, in cooperation with the Dubai Design and Fashion Council, hosted a workshop.

The workshop was entitled ‘Entrepreneurship in Design and Fashion’ at the Dubai Ladies Club. The workshop was attended by over 100 young Emiratis interested in the field of design and fashion.

The workshop’s objective was to introduce young Emiratis to the entrepreneurial potential of the design and fashion field while nurturing a culture of innovation and encouraging them to set up a business in the Dubai market as well as to inform the participants about the services offered by Tejar Dubai and the Dubai Design and Fashion Council. They also got to hear success stories from a few enterprising Emiratis.

KhuloodKhoory, Manager, Dubai Fashion and Design Council, and Maitha Al Suwaidi, Senior Business Development Manager, Dubai Design District (d3), gave presentations on the vast potential offered by the design and fashion industry, its challenges as well as a few tips from their personal experience of launching a fashion label and how Dubai serves as a hub for designers and creative minds.

Mr. Essa Ali Al Zaabi, Senior Vice-President, Institutional Support Sector, Dubai Chamber and General Coordinator of Tejar Dubai, stated that the entrepreneurship development programme aims at qualifying and enabling creative Emirati youth as they set out to pursue their dream of entering the world of business. In this case, to hone their creative talent in the area of design and fashion, he said.

Al Zaabi further stated that this latest workshop on design and fashion is the fourth this year organised by Tejar Dubaithus bringing the number of training workshops to 30 organised by the entrepreneurship development programme since its launch.

He also stressed that the main objective of the programme is to find and train creative and commercially-minded youth to help them turn their business ideas into a realityas he calledupon young Emiratis to benefit from the expertise of speakers at the workshop, and joinTejar Dubai to realise their dream of setting up a business.

LamiaAbdulaziz Khan, Director, Dubai Ladies Club said: “We are pleased to support this workshop which aims to support and nurture local female talents as well as promote a culture of innovation and creativity in various fields. This is especially relevant in regards to the field of fashion and design which is constantly evolving in tandem with the latest global trends, further challenging local designers to continuously innovate and refine their ideas to not only meet international standards of fashion but push their creativity to higher levels.

“We expect that this workshop will help equip these emerging talents with the know-how and expertise to establish a more sustainable commercial fashion enterprise. It has been truly heartening to witness the enthusiasm and passion in the audience, eager for the opportunity to exchange experiences and knowledge through communication with some of the most influential business personalities in the city.”

She added: “Dubai Ladies Club is the ideal platform for female entrepreneurs to launch their small businesses, through a wide selection of event opportunities, from fashion shows to professional workshops; which would ensure the sustainability of the sector and further enhance Dubai’s standing as a fashion capital of the world.”

The Tejar Dubai initiative launched by Dubai Chamber offers a specialised programme and platform for youth to help them establish their own small-to-medium-sized businesses. With its commitment to the directives of H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, which emphasises that entrepreneurship is the shortest route to a bright future, the training programme aims to find and train creative and commercially-minded youth to help them turn their business ideas into a reality.

Under its three key pillars of assess, assist and attain, the Tejar Dubai initiative provides youth with access to an extensive development programme, including classroom learning, on-site training, mentoring and business advice, as well as networking opportunities with local and international business leaders and access to investment capital.