Complex Made Simple

The Venture launches in GCC

Chivas has launched ‘The Venture’ in the GCC – part of a global search for the most promising social entrepreneurs: those with businesses or ideas that use enterprise and innovation as a force for good.

‘The Venture’ is an international fund which provides aspiring social entrepreneurs with $1m of financial assistance, global exposure for their company or idea and support from world-famous business mentors.

Chivas will support those who aim to succeed whilst making a positive impact on the lives of others by providing mentorship and financial backing. Up to 20 of the most exciting new social entrepreneurs from different countries will be invited to a week-long, entrepreneur’s training-camp in Silicon Valley, California – home to some of the world’s leading start-ups. These finalists will have the opportunity to meet leading tech companies, be mentored by experts, and pitch for a portion of the $1m in funding to take their business to the next level.

The most exciting business with the potential to succeed and do good will be showcased on a new dedicated website www.TheVenture.com, where, from April 2015, the public will be able to support their favourite ideas through voting and crowd-funding. The site will also feature short documentaries about social entrepreneurs from around the world, providing insights into their success as well as daily articles with advice and features about the business of ‘doing good’.

Richard Black, Global Brand Director, Chivas Regal, said: “We have always valued entrepreneurship, and generosity is at the heart of our business, so supporting those who use their success to create value for others feels like a natural fit. We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.”

Helping launch the fund is Win the Right Way, a series of advertisements and short films that deliver a powerful provocation. Oscar-nominated actor Chiwetel Ejiofor (of 12 Years a Slave fame); Golden Globe nominated actor Oscar Isaac (star of Inside Llewyn Davis) and Winner of Best Actor Silver Bear at Berlin International Film Festival 2014 Liao Fan star as the story-tellers in the different language version of the film, introducing the stories of social entrepreneurs from around the world and calling on others to follow their lead.

Win the Right Way aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others and is the latest instalment of Chivas’ Live with Chivalry campaign, which launched in 2008.