Complex Made Simple

Exclusive: 5G beckons realistic “immersive experiences”

AMEinfo spoke to Shane Eldstrom, who is overseeing the development of the world’s first fully digital-enabled mall, about 5G impact on customers and retailers

5G will enhance our ability to communicate effectively and venture into things like augmented reality VR commerce is going to be big, and 5G is going to be a big part of how we're going to bring that to market Millennials are game changers; they're much more likely to listen to an influencer versus a TV advertisement

“Imagine being able to go to a furniture store, select five items using a QR code, and go to your home and actually place them within a 3D plan of your room … and then after taking a printout of that, being able to change color of the couch and maybe even swap the couch for something else that the algorithm recommends,” said Shane Eldstrom, CEO of Reem Mall, about the potential impact of 5G on the retail experience.

From bringing augmented reality to life to amalgamating e-commerce with brick-and-mortar experiences, 5G can completely change the way we shop and the way companies sell their goods to us.

AMEinfo spoke exclusively to Shane Eldstrom, who is overseeing the development of the world’s first fully digital-enabled mall. He spoke to us about the impact of 5G on customers and retailers; challenges facing 5G implementation; the impact of millennials; the immense potential of Reem Mall and more!