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Abu Dhabi eyes 1.9m hotel guests for 22,000 rooms

The Abu Dhabi Tourism Authority has said it aims to deliver 1.9 million hotel guests at the emirate's 22,000 hotel rooms and together contribute 11.1% to Abu Dhabi's non-oil GDP, Gulf News has reported. "These targets will mean a 15% rise on the 2010 hotel guest target, an increase of over 5,000 hotel rooms and a 0.4% increase in overall non-oil GDP contribution," Lawrence Franklin, ADTA's strategy and policy director, told the daily. The authority is also working to introduce subtle changes to the visitor profile Abu Dhabi attracts. "During 2011 we hope to shift the current business tourism dominated hotel guest profile to a more balanced business/leisure tourism split. We are confident we can achieve this because our leisure proposition has, and will, continue to grow," Franklin said.