Abu Dhabi Motors has cemented its position as the leading BMW Group importer in the Middle East with an extension of its partnership with the lavish Emirates Palace Hotel. Within the agreement, the BMW Group importer delivered a fleet of 23 BMW 7 Series, four BMW 5 Series and two BMW X5 models to the luxury five star hotel to use for the transportation of its discerning guests.
Blending luxury, elegance and innovation, the recently launched BMW 7 Series is the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East; making it the ideal vehicle of choice for the luxury hospitality sector. The BMW Group’s flagship model will be joined by two popular models across the region, with the BMW 5 Series, which consistently tops Abu Dhabi Motors’ sales figures, and the BMW X5: a model that has seen huge success in the Sports Activity Vehicle segment since it first premiered 15 years ago.
Commenting on the strength of the partnership with Emirates Palace, Arno Husselmann, General Manager of Abu Dhabi Motors said: “Our relationship with the Emirates Palace Hotel dates back several years and this renewed agreement is testament to Abu Dhabi Motors continued commitment to be part of the luxury service offered to Emirates Pala’s guests and mirrors the exceptional service we of our customers, like the recently launched BMW 7 Series that offers a superior blend of luxury, elegance and comfort in addition to a host of new technologies. Our models create a perfect synergy with Emirates Palace as the most prestigious five star property in Abu Dhabi.”
The recent hand over of the vehicles took place at Emirates Palace and was attended by senior executives from the hotel, Abu Dhabi Motors and the BMW Group Middle East office, including Johannes Seibert, Managing Director for BMW Group Middle East, Frank Nadler, Area Manager, Arno Husselmann, General Manager of Abu Dhabi Motors, Holger Schroth, General Manager of Emirates Palace, Grant Ruddiman, General Manager of Kempinski Mall of the Emirates, Kai Schukowski, Acting General Manager of Kempinski Hotel Ajman and Alessandro Redaelli, General Manager of Kempinski Palm Jumeirah Dubai.
Consistently amongst BMW Group’s best-selling vehicles, the new BMW 7 Series has once again set new benchmarks within the premium segment, offering innovative design and technology features both inside and out.
Inside the vehicle, superior technology offers both driver and passengers extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch Samsung tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. A unique Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new technology features.
The refined model’s utmost commitment to providing high-end technology continues on the exterior as pioneering headlamp technology, BMW Laser Light, shines a light on the vehicle’s unrivalled design as it offers a high beam range of up to 600 metres, double the length of regular LED headlamps. Driver and passengers alike can also look forward to the BMW 7 Series’ Sky Lounge, a panorama glass roof welcoming them to enjoy the day or star-filled night sky, as illuminated light patterns provide a luxurious interior light ambience in six colours.
Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740iLi and 8 cylinder 750iLi xDrive, with the latter accelerating from 0–100 km/h in just 4.4 seconds at 450 hp, and the 6 cylinder equivalent offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm. The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the premium vehicle’s lightweight.