Abu Dhabi Motors, BMW Group’s most successful importer in the Middle East, is marking their 30th anniversary with a 68 per cent sales growth with 10,342 BMW and MINI vehicles sold in 2014. The record achievement also marks the first importer to ever break the 10,000 vehicles milestone in the Middle East.
This remarkable growth has been driven by an increase in sales for a number of the top-of-the-range BMW models that include: the BMW X5 Sports Activity Vehicle with 2,982 vehicles sold, BMW X6 Sports Activity Coupé with 2,907, BMW 5 Series with 1,376 and the BMW X3 with 809 cars sold.
Abu Dhabi Motors continued to build on its success as the biggest seller in the Middle East for BMW X models, which comprise the X6, X5, X4, X3 and X1. The latest versions of the recently launched X3 and X6 as well as the all-new X4 will further contribute to this success story in the coming years. The achievement joined other accolades including winning the prestigious ‘Global Excellence in Sales’ award for ‘Leadership in Luxury Class’, at the bi-annual BMW Group Excellence in Sales Award Ceremony.
Arno Husselmann, General Manager of Abu Dhabi Motors, said: “We recently launched the all-new second generation BMW X6, which is a complete change from the first generation car. With the new X5 and X4 we will see substantial customer demand in 2015 driving our sales to even higher levels. The BMW 7 Series is another popular model given its ability to deliver the most luxurious travel experience in the safest manner, and features advanced technologies making it the pinnacle of automotive luxury saloons in the premium segment.”
MINI also saw strong growth in Abu Dhabi Motors with sales increasing of 13 per cent. The most popular selling model was the MINI Countryman – the first MINI with four doors and a four-wheel drive option. The popular four-door model accounted for a sales increase of 17 per cent. Also contributing to the outstanding results is the all-new MINI Hatch, which was launched in March and now also offers a 5-door variant for that extra convenience, whilst everything from the engines, gearbox, chassis, exterior and interior are new. MINIs are offered with a service, maintenance and repair package known as MINI Fix, for a period of five years and/or 90,000 kms.
Husselmann added: “As we celebrate 30 years of growth we will offer our customers low ownership costs, the highest resale values due to our high-in-demand, high option cars and exemplary customer service standards. We are the leading Middle East importer because of the customer experience that is offered – from the environment of our facilities to the manner in which they are treated throughout their ownership experience. This is in line with our promise of the brands we represent. As a result of this dedication, we have one of the highest customer satisfaction scores, achieving 97.2 per cent satisfaction sales score for 2014 and a phenomenal year average of 95 per cent for Aftersales customer satisfaction, the highest in the GCC.”
Furthermore, Abu Dhabi Motors recently upgraded the BMW Service Inclusive + Repair package, the most comprehensive service package in the industry, covering service, repair and maintenance over a period of six years or 120,000 km, which increases the customer benefit exponentially and offers them an extremely low cost of ownership experience, which benefits the customer further with a higher resale value of their car and accurate budgeting.
“At Abu Dhabi Motors we only employ the best professionals in the motor industry, who work with a relentless passion and commitment for the customer. With a wealth of benefits coming from owning a BMW car from low cost maintenance and a high resale value, as well as exceptional customer service, we are confident that we will remain the leaders in BMW and MINIs growth in the region, which is highlighted with our record breaking sales. We do not want to stop here, as we look to continue exceeding our customers’ service expectations and always look to use past success as a standard for future improvements,” concluded Arno.