In the airline industry, revenue is uncertain and depends on market demand.
Also, operating costs are not always constant and they change depending on many factors including the volatile price of oil.
An important question facing any airline operation is how to maximize its profits over the long term given an uncertain demand.
One way to do so is by adding new destinations or perhaps coming up with special offers during festive and special seasons.
What are UAE airlines doing this season to increase their attractiveness?
flydubai announces new destinations
flydubai recently announced the launch of two new European routes for next year: flights to Krakow, Poland will start on 08 April, 2018 and flights to Catania, Italy will begin on 13 June, 2018.
flydubai becomes the first UAE carrier to operate direct flights to these destinations, offering daily flights, according to a statement issued by the company.
With the launch of these new European routes, flydubai’s network grows to over 100 destinations in 47 countries.
Emirates will codeshare on both routes and as part of the Emirates-flydubai partnership; each airlines’ passengers will have the opportunity to connect in Dubai to hundreds of destinations across the world.
Saj Ahmad, Chief Analyst at StrategicAero Research, told AMEinfo that flydubai’s foray into Europe doesn’t come as a surprise.
“With the added range and payload capability of its new fuel efficient 737 MAX 8 fleet, the airline was always destined to broaden its reach deeper into Europe and beyond,” he said.
“It’s a great move to enter Italy and Poland and it’s evident that passengers will benefit greatly from new gateways that would likely not have been offered otherwise,” he added.
Etihad Airways expands flights, and much more
Etihad Airways recently announced four additional weekly flights on the popular Abu Dhabi – Malé route, taking frequency to the Maldives to 11 services a week from June next year.
The airline said in a statement that the extra flights will operate year-round and provide more travel options with an early morning arrival enabling guests to maximize their stay in South Asia’s Maldives.
Peter Baumgartner, Etihad Airways CEO, said: “We are increasing frequency to 11 flights a week in order to cater to growing demand on the route, and to provide our guests with more choice of flights so that they can make the most of their stay in the Maldives.”
The additional flights will operate every Monday, Friday, Saturday and Sunday from June 15, 2018.
This is not the only move by Etihad.
The airline is also giving new offers this season. It announced on its website that clients can fly to Europe this winter by booking by 16 December, 2017 to take advantage of its special offers in Business Class for travel until 31 March, 2018.
Emirates airline partnered with GoOpti
GoOpti is a fast growing demand responsive transportation marketplace startup, providing innovative matching of passengers for shared and private transfers between airports and remote towns /cities.
Emirates partnered with GoOpti so that passengers can combine their flights with GoOpti airport transfers.
“Now you can connect between Ljubljana in Slovenia and Zagreb in Croatia easily with GoOpti airport transfers,” Emirates airline said on its website.
“We’ve partnered with the transport service so you can combine your flight to and from Zagreb with a bus journey between Zagreb and Ljubljana airport. The new connection means that even if you live, work or you’re going on holiday in Slovenia, you can benefit from our connection from Zagreb to over 150 worldwide destinations,” it said.
Emirates Airline also offers its clients the chance to win more miles if they book with Rocketmiles for their hotels stay for bookings made before January 10, 2018.
Air Arabia opens up 8hr destinations
Air Arabia has confirmed a 2016 deal with Air Lease Corporation for six A321neo.
This will enable the Sharjah-based low cost carrier to boost capacity on existing high-demand routes while opening up new destinations within an 8-hour radius.
“In 8 hours, you can reach China, Thailand, South Africa, Central Africa, Morocco, Eastern Europe and Russia,” Adel Al Ali, Group CEO, Air Arabia, said in a media statement.