Ajman saw a staggering 47 per cent jump in total tourism revenue in the third quarter this year compared with the same period in 2014.
According to the latest figures by the Ajman Tourism Development Department (ATDD), released on December 27, total tourism revenue for the three months from July 1 to September 30 clocked AED80.05 million, up from last year’s AED54.6m.
Authorities say the steep rise in the receipts was aided by the increase in occupancy rate, average room rate and additional inventory of rooms and units in the emirate.
The figures show that there was a slight decrease in the number of visitors to Ajman, but the number of guest nights grew by 49 per cent, from 201,596 in 2014 to 300,948 in 2015.
Local residents and other visitors from the GCC region and other Arab countries still make up the bulk of the guests to the emirate, followed by Asians, Africans, Europeans, Russians and Americans. However, Asians and Africans have the highest number of room nights during their stay, followed by local, GCC and other Arab guests, according to ATDD.
HE Faisal Al Nuaimi, General Manager of Ajman Tourism Development Department, said: “The figures are extremely encouraging knowing that the third quarter of the year is the lean period for the hotel industry because of the summer season and Ramadan. We anticipate continued growth in our source markets with the new marketing strategies and brand identity that we will unveil soon. This will position the emirate of Ajman as a leading destination for business and leisure.”
HE Al Nuaimi also stated that the emirate was aiming to reach the target of 5m visitors annually by 2021.