Complex Made Simple

Al Fara’a becomes du’s largest business customer for broadband, fixed telephony

du’s business services are tailored to the needs of each of its clients depending on the size and requirements of the business and its employees

du is pleased to welcome Al Fara’a Group as its biggest business customer.

In a deal signed during the recently-held GITEX Technology Week, du will provide Al Fara’a Group with business broadband and fixed telephony services, in addition to a substantial number of mobile lines.

Over the last eight years du has provided uninterrupted connectivity at optimum cost, as well as tailored services to suit the specific requirements of the customer.

The agreement was signed between Shadi Farah – Vice President, Large Enterprise Sales, du, and Amr Al Banna, Group Executive Director, Al Fara’a Group, in the presence of other senior company officials.

“We are pleased to continue providing our services to Al Fara’a Group and bringing cost effective enterprise solutions that seamlessly connect their business and the outside world,” said Hany Aly, Executive Vice President Enterprise Business, du. “Adding value to our customers through our products and services is top priority for us; hence we customise all of our offerings to exceed the needs of the UAE’s businesses. We recognise seamless communication as an essential component of business success,” he added.

“At Al Fara’a, we believe success is a long journey of mutually beneficial partnerships and not just a destination. We are proud to be partnering with a telecommunications provider whose commitment to providing top of the range services has propelled them to become the fastest growing telecommunications provider across the Middle East region. We look forward to a lasting collaboration with them,” said Amr Al Banna, Group Executive Director, Al Fara’a Group.

du’s commitment to providing added value for enterprise customers, including tailored communications packages and managed services, has earned the company numerous awards. Recently du was recognised for Best Enterprise Service at the Telecoms World Awards 2015 for the contribution it has made to UAE enterprise success with its innovative Business Roaming Packs. To find out more about du business services and solutions please visit