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Alfardan Premier Motors recognised at Jaguar Land Rover Regional Dealer Awards ceremony

Luxury automotive manufacturer Jaguar Land Rover recently recognised Alfardan Premier Motors Co., its exclusive importer in the State of Qatar, for record breaking sales and unparalleled customer service achievements over the course of the 2013/2014 fiscal year.

The awards were presented to dealers during the third annual Jaguar Land Rover MENA Awards ceremony held at the Armani Hotel in Dubai.

Alfardan Premier Motors, received the ‘Record Sales’ award for both Jaguar and Land Rover and scooped the ‘Customer Service Satisfaction’ award for Jaguar. The dealer also came in a close second place for the ‘Dealer of the Year’ award out of a total of 40 dealerships across the region.

Attending the award ceremony, Bruce Robertson, Managing Director for Jaguar Land Rover MENA, said, “Our strong and diverse network of dealer partners across the MENA region have proven their commitment and drive in delivering continued excellence year on year. The Jaguar Land Rover MENA Awards provide a platform for us to commend their ongoing commitment to customer experience, dealer standards and the brand. Alfardan Premier Motors has been part of the Jaguar Land Rover dealer network for over 15 years, and has been a key player in the growth of the brand in Qatar.”

Dealers are reviewed on all aspects of business performance with award categories comprising ‘Top After Sales’, ‘Top Sales’, ‘Customer Satisfaction’, ‘Marketing’, and ‘Dealer of the Year’.

Accepting the awards, Rabih Ataya, General Manager for Alfardan Premier Motors Co., commented, “The Middle East automotive market is becoming increasingly sophisticated as customers become more discerning. In order to cultivate and maintain a strong and loyal customer base, Sales and After Sales care are crucial and we are immensely honoured that Jaguar Land Rover has acknowledged Alfardan in this regard. This achievement further strengthens our commitment to our customers and the Jaguar Land Rover brand.”