Complex Made Simple

All-new Audi R8 premiered at the 2015 Dubai International Motor Show

Exclusively for Audi: UAE’s luxury fashion designers Golkar brothers design dresses for Dubai Motor Show

The iconic all-new Audi R8, the all-new Audi A4 and the Audi RS 3 Sportback were premiered at the 2015 Dubai International Motor Show. Models, that showcase Audi’s brand philosophy “Vorsprung durch Technik” and the brands latest technology.

To emphasize the sophistication, progressiveness and sportiness of the brand with the four rings, Audi Middle East’s brand ambassadors Babak, Haman and Farhan Golkar with their label “The Emperor 1688” exclusively designed the dresses for the models revealing the iconic Audi R8 and the ninth generation of the Audi A4. The brothers’ label, a renowned UAE fashion brand, is a favorite of many celebrities and has won several prestigious awards.

“This was a first for us and we created this collection exclusively for Audi, says Babak Golkar.

“We designed the dresses to fit with Audi brand values: the design, the leather, the stitching details and fabrication was done with the same passion and importance to detail that are present in every Audi car”, he continues.

The dresses are inspired by the sportiness, luxury and dynamism of the cars unveiled. In just six weeks from the first concept, the award winning designers created two pieces of unique clothing. With the inspiration of the designs of the reveal cars, the Audi A4 and the Audi R8, “The Emperor 1688” created these timeless chic garments. Just as the designers at Audi, the Golkar brothers seek inspiration in everything they do. Authenticity and innovation is key.

The Dubai International Motor Show will be open to public until November 14th. Audi’s latest innovations are shown in Sheikh Saeed Hall, Dubai World Trade Centre.