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Apple bags second spot in global wearables market: IDC

With 3.6 million units of Apple Watch shipped in Q2 2015, Apple’s volume fell short of Fitbit's 4.4m units by just 0.8m

Four months after launching its smartwatch, tech major Apple is at a “striking distance” with global top runner in the wearable market, Fitbit, according to technology research firm International Data Corporation (IDC) survey.

Apple, with a 19.9 per cent market share, shipped 3.6 million units of Apple Watch in the three months ending on June 30 this year, falling short of Fitbit’s 4.4m units by just 0.8m.

Meanwhile, the global wearable shipment volume for the second quarter soared to 18.1m units, up a whopping 223.2 per cent from the 5.6m units shipped in 2Q14.

“About two of every three smart wearables shipped this quarter was an Apple Watch,” says Jitesh Ubrani, Senior Research Aanalyst for IDC Mobile Device Trackers.

“Apple has clearly garnered an impressive lead in this space and its dominance is expected to continue. And, although Fitbit outshipped Apple, it is worth noting that Fitbit only sells basic wearables – a category that is expected to lose share over the next few years, leaving Apple poised to become the next market leader for all wearables.”

Apple’s Smartwatch hit markets in the US, China, Hong Kong, Australia and France on 24 April.

With 3.1m units (17.1 per cent share) Xiaomi bagged the third place while Garmin ranked fourth with 0.7m units (3.9 per cent share).

Meanwhile, Samsung, which came in at fifth place, saw its shipments declining to 0.6m units in the April-June 2015 quarter from 0.8m units in the year-ago period. Its market share stood at 3.3 per cent in the quarter under review.

“Given Samsung’s history of making its latest wearable devices compatible only with Samsung’s top models and nearly exclusive reliance on Tizen, the company has limited its potential reach. Whether that trend continues with the Gear S2 will bear close observation,” says the research firm.