After building up hype for its new smartphone over a matter of a few days, Apple finally unveiled its latest iPhone at yesterday’s “Hi, Speed” event. For the most part, most of the reveals are in line with what we learned from the leaks.
For starters, there are four iPhone 12 models this year:
- iPhone 12 Pro Max, starting at $1,099, with a 6.7 inch OLED screen and storage capacities of 128GB/256GB/512GB;
- iPhone 12 Pro, starting at $999, with a 6.1 inch OLED screen and storage capacities of 128GB/256GB/512GB;
- iPhone 12, starting at $829, with a 6.1 inch OLED screen and storage capacities of 64GB/128GB/256GB;
- iPhone 12 Mini, starting at $729, 5.4 inch OLED screen and storage capacities of 64GB/128GB/256GB.
The four phones fall under two categories for the most past: the standard iPhone 12, which includes the base and Mini models, and the flagship category, which includes the iPhone 12 Pro and iPhone 12 Pro Max, Apple’s largest smartphone yet. The phones have a more angular look, reminiscent of the original iPhone 4, and will include 2 back cameras (12 MP, wide and ultra-wide) on the standard model and 3 (wide, ultra-wide, telephoto) on the flagships, all capable of capturing 4K video. All models will feature 12 megapixel front-facing cameras.
As was expected, 5G was the star of the show, with CEO Tim Cook highlighting its benefits and pushing it as one of the new device’s greatest capabilities. While 5G phones already exist, we have to acknowledge Apple as major trendsetters. If their devices now can connect to 5G, we will see a greater push and demand in the market for 5G availability across the world.
Other features of the phone include the powerful first-party A14 bionic chip, which the company had included in its latest iPad Air, as well as “Ceramic Shield” screen technology that supposedly makes the glass tougher and more durable than any other smartphone display.
A LiDAR scanner will be included in the iPhone for the first time ever, which will allow for improved augmented reality (AR). LiDAR technology is often using in autonomous vehicles to sense what objects are in their environment. It’s implementation in the iPhone 12 Pro models could provide unprecedented and increasingly-immersive AR experiences.
Pre-orders for the iPhone 12/iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. The iPhone 12 Mini/iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
Additionally, as the leaks had suggested, Apple is bringing back MagSafe charging technology, which it previously used for its MacBook lineup.
“MagSafe for laptops was mostly a safety feature, ensuring you couldn’t ruin your cable or charging port — or send your MacBook flying off a table — by tripping over the cord,” The Verge explains. “That’s because the magnets allowed for easy disconnection when pulled with any considerable amount of force.
“In this case, MagSafe for iPhone will make it easier to connect your iPhone to supported wireless chargers, including those from third parties.”
Finally, Apple also revealed its latest HomePod Mini smart speaker, which will retail for $99, is 3.3 inches tall and features 360 audio.