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Apple rolls out iPhone trade-in programme

Apple launched a programme allowing US iPhone owners to trade in their smartphones for credit toward buying new models, AFP has reported. The programme follows unconfirmed reports of a September 10 event, at which Apple will unveil new iPhones, with rumours ranging from a gold handset to a low-price version aimed at emerging markets. "iPhones hold great value," said Apple spokeswoman, Amy Bessette. "So Apple Retail Stores are launching a new programme to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling."