Complex Made Simple

Apprikot signs strategic agreement with Kooora.com to develop mobile application

Moving Steadily in the Mobile Development Sector

Apprikot; an emerging mobile applications and Web solutions developer offering B2B and B2C products and services in regional and international markets, has recently signed a strategic agreement with Kooora.com, the largest sports portal in the Arab world.

As a spin-off and the development arm of Beecell International, Apprikot has become a trustworthy company due to its innovative team that focus on the customers’ needs, and has to date partnered with a number of regional and international enterprises seeking quality and innovation, the most recent being Kooora.com; the number one sports platform in the MENA region.

Commenting on the strategic partnership, Hani Thalji CEO of Apprikot, said: “We at Apprikot, are proud to be selected by Kooora.com, to build their new mobile App platform and interface. This partnership comes as a realization of our vision to become the trusted partner and enabler in the MENA region and the international markets in building solid, reliable and creative technology solutions by corporates and institutions. Our understanding of our partner’s needs, coupled with our design, technical, and UX expertise is our key to succeed in becoming a leading player in the field of building enterprise technology solutions.”

On his part, Mr. Mustafa Mohamed, Co-founder and COO of Karmic Consultancy (the management company of Kooora.com), commented by saying: “Knowing the reoccurring challenges we keep facing in the digital universe, Kooora has been meticulously selective with choosing the right technology provider for its needs. With the gradual migration of users to Mobile devices, Kooora’s main aspiration to ensure this project is handled by people who are not only technically capable, but more, value the brand equity of Kooora.com and come with an outlying edge towards the actual concept of the App at hand.”

“We were mostly seeking a trustworthy technology partner rather than a technology provider to support our requirement and ensure that we deliver at high standards. Apprikot have earned this trust and proved to be capable of fulfilling what we are after. We are quite eager to share the end result App with the public once fully delivered”, added Mustafa Mohamed.

Commenting on Apprikot’s spin-off, Bashar Hantouli, CEO of Beecell, highlighted this big step by saying: “Establishing Apprikot for us comes at the right time. We have gained substantial experience and retained qualified personnel who will work hard to make the company successful and will cater to clients who seek to develop high quality mobile applications using the latest design and technology. Apprikot will not only focus on developing B2B and B2C mobile applications, the company will provide a wide range of IT solutions, building on eleven years of experience in the value added services business.”

 

It is worth mentioning, Kooora.com is the largest Arabic sports platform in the MENA region with more than 18 million unique monthly users, in addition to be named amongst the first top 500 websites worldwide.