Complex Made Simple

Aston Martin: ‘Earth meets water’

At a first glance, the simplistic yet chic contemporary design of the AM37 is impressive.

The British manufacturer of luxury sports cars previewed its first luxury craft, the AM37 speedboat concept, in Dubai earlier this week.

The concept is a result of the Aston Martin’s partnership with Quintessence Yachts.

For the preview, a gala dinner was organized and breathtaking videos and demonstrations of the boat were showcased to a selected audience of VIPs and members of the media. Additionally, a selection of Aston Martin cars decorated the ballroom, further stressing the essence of exclusivity of the luxurious brand, whose name has been tied with the James Bond persona.

According to Neil Slade, Aston Martin’s regional director for the Middle East and North Africa, the superboat is not a car acting like a boat, nor is it the opposite. At a first glance, the simplistic yet chic contemporary design of the AM37 is impressive, just not like the cars. It is only after the roof of the superboat opens up and we learn about the technologies embedded within, after we look closely at the details on every inch of the craft, that we can truly appreciate this new sea beast.