Complex Made Simple

ATA increases Middle East investment

Company has established a new office in Egypt and has appointed a General Manager for Egypt and the Levant region .

Action To Action (ATA), the leading organisation that takes innovations to markets, announced the opening of its office in Cairo, Egypt. In line with its strategy of deploying comprehensive resources across the Middle East and Africa Region, ATA also announced the appointment of Loaie Mohammed as General Manager and Country Representative. Mohammed will be responsible for business development activities in Egypt, Lebanon and Jordan, as well as client servicing and representation.

“We continue to grow our business in the Middle East and Africa, and Egypt is an increasingly important market for ATA,” said Cizar Abughazaleh, President and CEO of Action to Action for the Middle East and Africa region.

“The time is right to establish our presence in the country, and I am very pleased that Loaie Mohammed will be joining us to lead our efforts in Egypt and the Levant. Loaie brings a broad range of experience across different product lines, and he will play a critical role in building our business.”

Action To Action’s primary mission is to identify new technological innovations and entrepreneurs from across the world, and help them penetrate into new markets, by building and developing an efficient channel and distribution management system. The Middle East is a key growth area for the company. For the last 30 years, the company has nurtured an effective sales model, which allows it, as selling agents, to penetrate specific markets within designated segments. The company simultaneously creates sales, and leads, to achieve financial targets and gain market share.

“I am delighted to be rejoining Action To Action,” said Loaie Mohammed.

“With the positive developments in the Egyptian economy, there is an increasing demand for new technologies and innovations from clients in Egypt. ATA, with its global vendors and capabilities, is well placed to deliver these products and solutions to a market that is eager to adopt new technologies. This is a great opportunity to build a market leading business – it is an opportunity that I very much look forward to.”