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AXA Gulf launches AXA Drive

Innovative application based regional campaign also introduced to reward safe drivers

In yet another innovative initiative to encourage safe driving practices and enhance awareness on road safety, AXA Gulf, one of the leading international insurers in the region, launched ‘AXA Drive’, a unique mobile application that allows users to monitor and score the quality of their drive and thus gradually improve driving skills.

The innovative ‘AXA Drive’ application aims to encourage drivers of all age to stay safe behind the wheel as it monitors in real time the users’ overall driving behavior and scores them based on monitoring various criteria that includes acceleration, braking and turning of the vehicle.

Drivers simply need to launch the application on their mobile phones at the start of their journey for ‘AXA Drive’ to capture data during the complete drive and deliver an overall score.

A sharp turn or a hard brake, for example, will be recorded on ‘AXA Drive’, giving the driver a lower score, compared to a journey that is smoother, cautious and slower. The users are not required to monitor or interact with the application during the course of their drive thereby ensuring zero distraction.

“Given the high smartphone ownership percentage in the UAE, we were keen on leveraging the mobile application platform in order to provide personalized insights to each driver”, said Alexis de BEAUREGARD, Chief Officer – Marketing and Digital, AXA Gulf. “At AXA Gulf, we are focused on not just offering innovative solutions to our customers, but also to continuously raise awareness regarding prevention,” he added.

He further added: “The ‘AXA Drive’ application is our initiative to support RTA’s strategic objective of reducing road deaths and serious injuries through education. It will also play a key role in raising customer awareness and acceptance. This app was launched by other AXA entities in Europe few months ago and was a huge success. We strongly believe that this region has a strong potential to be attracted to such new technology.”

Furthermore, in order to encourage the users of ‘AXA Drive’ application to achieve high scores by driving safely, AXA Gulf will also reward users with high scores. Upon reaching 2,500 points using the application, the users will enter into a draw and will stand a chance to win cash prize of USD 700. Besides this, the top scorer at the end of the campaign will win $700 off on their next AXA insurance policy.

In order to participate in the campaign, all participants will be required to visit the company website, register to the competition and download the app from Apple or Google stores. AXA Gulf has launched this campaign across the UAE, Oman, Saudi Arabia, Qatar and Bahrain.

Encouraging safe driving behavior in the UAE is a key priority for AXA Gulf and earlier this year as part of its community engagement initiative, AXA Gulf partnered with Road Safety UAE, a website designed to serve as a communication, improvement and educational platform for all traffic participants in the UAE.