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Interest by potential bidders lining up to look at BlackBerry Ltd is tepid and buyers are eyeing parts of the Canadian smartphone maker rather than the whole company, Reuters has reported, citing sources familiar with the situation. A few private equity firms have so far signed confidentiality agreements or have agreed to meetings with the company to gain access to the company's books, the sources said, adding that the sale process was expected to start in a few weeks. Industry sources said several of the biggest private equity firms and some of the Asian hardware makers had decided against a deal for the company. However, some BlackBerry's assets could be of interest to buyers, the sources added.