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Bosch Automotive launches new packaging for vehicle spare parts in Middle East and Africa

Latest design to keep consumers well informed

Bosch Automotive Aftermarket Middle East and Africa (MEA) has created a new packaging design for its spare parts and car accessories line, making it easier to identify the brand’s premium products. It features a photo of the assigned product, an identification number and a product description so that consumers are well informed. Moreover, the logo is clear and visible, with a modern and fresh skin, making it easily identifiable. As part of the new packaging, Bosch will offer spark plugs, batteries, diesel systems, braking systems, diagnostic test equipment, and filters and rotating machines.

Andreas Bodemer, vice-president of Bosch Automotive Automarket MEA, says: “The new Bosch packaging being introduced in the MEA region is instantly recognisable as a high-quality product and reflects the strong brand of Bosch to our valued consumers.”

Bosch Automotive Aftermarket provides repair shops worldwide, with new and exchange parts and accessories. The Bosch Group is a leading global supplier of technology and services, with more than 306,000 associates that generated sales of $92.6 billion in 2012.