Complex Made Simple

Brother International (Gulf) reveals Middle East release of new range of Multi-Function Centres

Brother International (Gulf) FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, has announced the Middle East launch of its latest range of inkjet Multi-Function Centres (MFCs). The new range of MFCs is expected to target home offices (SOHOs) and small businesses with its offer of A3 print capabilities and multiple functionalities.

The two new models, MFC-J2320 InkBenefit and MFC-J2720 InkBenefit, provides users with a wide range of functionalities that have been customized for business use while also keeping prices affordable. Both models have been designed to give users the advantage of outstanding value–offering an increase in productivity and improved efficiencies.

Developed with business users’ needs at the heart of the design, the new inkjet Multi-Function Centre range packs a myriad of essential business features in small footprint. Its A3 print capability allows users to print detailed spreadsheet, precise blueprints and stunning photographs in impactful A3 format. In addition, the range boasts fast print speeds of up to 22 monochrome and 20 colour pages per minute (based on ISO/IEC 24734). It also enables users to print images directly from digital camera, media cards, and USB memory stick without the need to turn on the PC, and it supports mobile and cloud printing. These features boost work productivity, and give users more time to get on with more important tasks at work.

The company’s flagship model, MFC-J2720 InkBenefit, throws the spotlight on its time-saving functions such as automatic 2-sided scanning / faxing up to A4, and up to 50-sheet automatic document feeder. It also introduces a multi-purpose tray that handles up to 80 sheets in A4, or 5 sheets in A3. Together with its dual trays that offer 500-sheet capacity for paper up to A3 size, switching between printing envelopes, labels and paper of varied thickness and size is a breeze. This superior paper handling capability cuts down the hassle of frequent paper reloading, and provides greater versatility to users.

Looking to address the demand for MFC’s that can provide high-print volume usage, both of the models feature automatic 2-sided printing capability to help users save on paper costs. The range also offers the option of affordable 2,400^ page-yield InkBenefit cartridges, so that users enjoy low running cost. The MFC’s individual ink cartridge system, which requires replacement of only the colour needed and its ‘Ink Save Mode,’ helps avoid unnecessary ink wastage.

Lastly, the MFC-J2320 InkBenefit and MFC-J2720 InkBenefit are ‘Energy Star’ compliant-integrating a ‘Low Energy Standby’ feature with approximately 0.04watt power consumption in off mode (when power is off but the machine remains plugged in) for greater energy and cost saving.

“This new range delivers higher productivity to businesses on so many levels. Efficient, affordable and versatile, it is designed to suit a variety of business needs. We understand that practical functionality is important to our customers when it comes to printing. Besides a good range of business features, we offer users greater versatility when printing in different paper sizes too. Its sleek design also means the new inkjet Multi-Function Centre range is compact enough to fit on most office desks,” concluded Soichi Murakami, Managing Director, Brother International (Gulf) FZE.