Complex Made Simple

Cadillac Middle East set to roll out new ATS models

Segment leading agility and potency… a new kind of Cadillac.

Cadillac Middle East prepares for the arrival of the 2016 ATS-V and ATS-V Coupe – the brand’s inaugural luxury compact performance car – for deliveries set to begin in November 2015.

Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners.

Powered by the segment’s highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 464 horsepower and 445 lb-ft of torque (603 Nm) – the ATS-V achieves the 0-96kph sprint in 3.9 seconds onwards to a top speed of 304kph.

Cadillac’s Twin Turbo V6 engine mates to a paddle-shifted eight-speed automatic transmission that features launch control and Performance Algorithm Shift.

“The V-Series is the ultimate expression of Cadillac’s re-ignited product substance and the passion at the core of our brand, and the ATS-V is set to introduce a new kind of Cadillac performance character to our customers in the region; lightweight, agile and powerful,” said Felix Weller, Cadillac Middle East Sales and Marketing Director.

The Cadillac Twin Turbo engine combines with a comprehensively redesigned chassis, suspension and drivetrain systems developed to make the ATS-V one of the most agile, responsive and confident luxury performance cars on the market.

Standard Key performance technologies include:
-High-performance Brembo® brake system developed to provide durability, consistency and the capability for track-day performance straight from the factory.
-Third-generation Magnetic Ride Control, which delivers 40 percent faster damping response
-Integrated chassis controls that provide balanced performance for touring and the track, including class-exclusive Performance Traction Management
-Structural stiffness increased by 25 percent for higher cornering loads
-Driver-selectable driving modes for touring, sport and track
-Tri-compound tires offering excellent grip with extended tire wear
-Functional exterior design for powertrain and drivetrain cooling, as well as aerodynamic performance
-High-performance seats and interior ergonomics focused on the driver’s interfaces.

Optional performance technologies include:
-Track Performance Package including down force-generating aerodynamics and low mass battery
-Performance Data Recorder that allows drivers to record high-definition video, with data overlays, of their driving experiences on and off the track, enabling data analysis and sharing on social media.

In the Middle East, the 2016 ATS-V sedan will start at a manufacturer suggested retail price of $72,011 and the ATS-V coupe is priced from $74,728. Consumers can enquire on ATS-Vs at Cadillac dealers throughout the region. Deliveries are set to begin in November.