Tech disruptors will leave no stone unturned, and next on the chopping block is the car servicing industry.
Ever on the prowl, tech disruptors like ServiceMyCar (which just launched in the UAE) are looking to capitalize on the entrepreneurial opportunities that present themselves in the digital age.
Servicing your car when you have a 9-5 job can be quite the hassle. Having to take a few hours off from work alone can be quite the challenge with certain bosses, and the follow-up and effort of looking for parts or other miscellaneous activities related to car maintenance are never a pleasure.
The above anecdote is the basis on which ServiceMyCar built itself, offering a tech-based solution to an age-old problem.
On the other side of the spectrum, you’ve got Careem. The ride-hailing app just announced the launch of its Roadside Assistance service. Anyone with the app loaded on the phone can request 24/7 mid-transit. Stuck on the side of the road with a flat tire? Car won’t start? The app will ensure you get the help you need.
Careem is offering emergency services ranging from battery boosting to on-site battery replacement to emergency fuel delivery at a fixed price of $27 (100AED) with an additional cost of the fuel ordered or the battery replaced.
Services like Careem’s and ServiceAnyCar’s capitalize on millennials’ tech savviness and nativity. While the West might have digitized everything from ride-sharing to grocery delivery, the GCC thrives on service convenience.
Convenience is king with the consumer, and nowhere else is this as true as with millennials.
In the GCC and other Arab countries, you can have virtually any item delivered to your doorstep. From groceries to even pharmacy meds, anything can be delivered. This is made more apparent with the 2017 launch of online delivery startup Toters in the MENA market. Launched in Lebanon, it has also expanded operations to Saudi Arabia and Iraq, showing the growing demand in the region for more holistic delivery options. With their new services, Careem and ServiceAnyCar will be addressing a similar need, albeit in the car service industry.