The number of Chinese tourists who arrived in Dubai in the first six months of the current year surged by 25 per cent, reaching 300,000 tourists and visitors.
Issam Kazim, Chief executive of the Dubai Department of Tourism and Commerce Marketing, said the emirate has been exerting additional efforts to attract larger numbers of Chinese tourists.
Recently, the department organised four mobile expos in China’s ten largest cities to familiarise prospective Chinese tourists with Dubai’s tourist attractions as well as its entertainment and leisure options.
Dubai has already devised a plan to collect $5 billion from the amusement park industry by 2020 as the United Arab Emirates gears up to receive 25 million tourists by that time.
Millions of tourists and leisure seekers are expected to come to Dubai amusement parks, which will open by the end of 2013. The move will help investors and businessmen to further develop this sector and lure in larger numbers of visitors.
Foreign and local tourists spent AED93.4bn on leisure tourism in the UAE during the past year. The figure is expected to edge up by 2.2 per cent this year to AED95.4bn and AED138.7bn by 2025.