Complex Made Simple

Comba Telecom ensures best mobile user experience for Yas Mall’s daily visitors

Comba Telecom Systems Holdings Limited, a global leading wireless solutions provider, announced that it was selected and commissioned by the region’s leading mobile operator Etisalat, to enable ubiquitous mobile phone coverage for Yas Mall’s visitors, through a multi-system, multi-carrier, in-building wireless system.

“Yas Mall has been offering complete telecommunications services to customers and tenants from day one,” said Steve Bunce, General Manager of the Yas Mall. “We recognise that it is imperative to our visitors’ retail experience to have quality mobile coverage throughout the whole of Yas Mall and we have installed a full data network installed throughout the mall to ensure that our tenants and customers have the ability to connect with ease,” he added.

Based on its extensive expertise, flexibility and comprehensive solutions package, Comba Telecom Systems Holding Limited, a leading global wireless solutions pro-vider, was selected and commissioned by the region’s leading mobile operator Etisalat, to enable ubiquitous mobile phone coverage for Yas Mall’s visitors, through a multi-system, multi-carrier, in-building wireless system.

To express the management’s challenge in numbers: the mall, which spans 2.5 million sq. ft. of leasable space, is estimated to see 20 million visits within the first year of its full operation.

“In the era of big data, the use of mobile data is rapidly increasing, and its usage is far higher in this region than the rest of the world. Comba Telecom has enabled Yas Mall to ensure the best user experience for a large number of visitors, and technologies from 2G and 3G to the latest 4G LTE will be supported,’ said Mohamed Elkashif, Regional Operations Director of Comba Telecom.

In essence, Comba Telecom’s responsibility was to provide a full turnkey solution, which includes supply, design and supervision of installation of an end-to-end in-building wireless coverage system. Incidentally, Comba Telecom’s In-Building Solutions (IBS) are its top earners in the region.

“We’re confident that the signal coverage throughout Yas Mall will be good. We believe, through the advice of Etisalat and Comba Telecom, that this is a future-proof installation. It’s a fairly robust network that does not require much input from us,” added Bunce.

Having opened in November 2014, Yas Mall is more than just a shopping destina-tion. The mall is home to hundreds of local, regional and international retail, dining and entertainment outlets, a 20-screen state-of-the-art cinema, and a 60,000 sq. ft. children’s ‘edutainment’ area by Fun Works. Yas Mall also has a direct connection to Ferrari World Abu Dhabi and offers visitors nearly 10,000 covered parking spaces.