As people have been forced into quarantine, the consumer’s perception of travelling has largely evolved. With summer fast approaching, people have started to think about their holiday plans, and whether they will feel comfortable travelling. By looking at conversations around travel, we can start to understand how consumers feel about different means of transportation.
In analyzing the data, we can understand that while planes might have the largest share of voice in relationship to travel, it has the highest level of negative sentiment. People are apprehensive about getting on planes due to the confined area and the close quarters inherent to the security process. Additionally, many people that have had to cancel their plane trips are struggling to secure refunds.
At the same time, although cars still have negative sentiment, it is the least negative. If people are to travel, they would most likely use cars, as they can control who is in the vehicle. The negative sentiment around cars as a preferred mode of travel is largely due to the extended journey time, and the inconvenience of travelling via car.
Additionally, people do talk about utilizing public transport, but there are still similar concerns to flying on a plane. Although people are largely apprehensive to travel, we are seeing that car travel will be the most frequent in the near future.