Complex Made Simple

Crowds flocks to Chevrolet stand at Dubai International Motor Show

Chevrolet’s interactive football activation proves a hit at Dubai International Motor Show 2015

Crowds flocked to the Chevrolet stand at the Dubai International Motor Show 2015 and it wasn’t just to feast their eyes on the new vehicles on display!

The stand features an interactive ‘Where There is Play There Are Possibilities’ area – complete with a goal net, the backdrop of a football arena, and a video camera – especially designed for attendees to show off their impressive heading skills.

The engaging, fun-filled activation is part of Chevrolet’s ongoing efforts to create beautiful possibilities by donating 2 million One World Footballs to disadvantaged children around the globe.

To support the cause, motor show visitors were encouraged to share the short film showcasing their big football moment on their social media channels.